Dutch Oven

“CO2 emissions,” “net zero,” “energy balance” - the terms Climate People use to explain the phenomenon of heat-trapping pollution are not intuitive. Potential Energy wanted to explain the science of climate change in ways non-scientist moms could understand. And there’s really nothing more universal than the dreaded Dutch oven.

Credits

Agency: Potential Energy
Chief Creative Officer: Casey Rand
Creatives: India Allen, Jasmine Paylor
Agency Producer: Heather DiPietro
Animation: Serge Seidlitz