Wonder Box

Enfamil wanted to create a campaign around their Wonder Box, encouraging parents to sign up for Enfamil Family Beginnings®.

The team at Edelman created an influencer partnership with Josh Peck that resulted in a billion impressions from earned and paid media advertising.

The Ask

WIth a tight budget and turnaround, I called my friends at Porch House to produce this campaign with me at Edelman. Cody Autterson and Andrew Schneider gave our creative team and client an exceptional experience. The production budget was less than $100K for video, stills, and Covid-related expenses (talent and glam separate budget). Porch House was able to move quickly to film 5 spots and a handful of photos in the allotted time for babies (15 min in camera, 2 hours on set). 

I managed the post in-house at Edelman with our amazing editor and colorist Augustine Arredondo. 

Credits

Agency: Edelman
Agency Producer: Heather DiPietro
Creatives: Marc Stolove, Kaveh Chini, Perry Littrell

Production Co: Porch House
Producer: Cody Autterson
Director: Evan Scott
Stills: Andrew Schneider

Post-Producer: Heather DiPietro
Editor & Colorist: Augustine Arredondo
Sound Mix: Eggmen Studios

"Shhhh!"

"Wonder Box"

"Alarm Clock"

"Violin"