Wonder Box

Enfamil wanted to create a campaign around their Wonder Box, encouraging parents to sign up for Enfamil Family Beginnings®.

The team at Edelman created an influencer partnership with Josh Peck that resulted in a billion impressions from earned and paid media advertising.

The Ask

As the agency producer from Edelman, I knew we needed to partner with a production company that could stretch the budget without sacrificing quality. Cody Autterson and Andrew Schneider gave our creative team and client an exceptional experience. The production budget was less than $80,000 for video, stills, and Covid-related expenses (talent and glam separate budget). Our partnership with Josh Peck included his wife and newborn son. Porch House was able to move quickly to film 2 spots and a handful of photos in the allotted time for babies (15 min in camera, 2 hours on set). 

We managed the post in-house. I oversaw the edit with our editor and colorist Augustine Arredondo. Eggmen studios provided the sound mix.

Credits

Agency: Edelman
Agency Producer: Heather DiPietro
Creatives: Marc Stolove, Kaveh Chini, Perry Littrell

Production Co: Porch House
Producer: Cody Autterson
Director: Evan Scott
Stills: Andrew Schneider

Post-Producer: Heather DiPietro
Editor & Colorist: Augustine Arredondo
Sound Mix: Eggmen Studios

"Shhhh!"

"Texting"

"Alarm Clock"

"Violin"